As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, WARC Media reports that concern ...

A guide to making the most visible commercials of the year—here are the ins and outs of production and cracking the creative brief of a Big Game spot. TikTok’s ad business is showing renewed spark ...

The Chinese-owned video-sharing app's demise could deliver a boost to its publicly traded competitors TikTok will be fighting for its life Friday, as the U.S. Supreme Court is due to hear arguments ...

Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies ...

TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.App marketers refers ...

TikTok is making a serious play for travel brands, as its popularity grows among older users with more disposable cash. After several months of testing, TikTok on Monday officially introduced Travel ...

Meta Platforms Inc. (NASDAQ:META) reportedly stands to gain significantly if TikTok, a popular social media platform, is banned from U.S. app stores this Sunday. What Happened: TikTok’s legal team ...

TikTok will be fighting for its life Friday, as the U.S. Supreme Court is due to hear arguments over a bipartisan law that aims to ban the video-sharing app on Jan. 19 if it continues to be controlled ...