Mary Roeloffs is a Forbes breaking news reporter covering pop culture. Allie Mitrovich, who founded Allie Rose Co. in 2020 selling book-related merchandise, posted on her shop’s Instagram account last ...

Readers were fired up when a small business owner trademarked the phrase. And then it sparked something even bigger.

After content creator Allie Mitrovich's business Allie Rose Co. trademarked the phrase, creators in the 'BookTok' community were up in arms ...

BookTok is a beautiful place for those of us who love to read and discuss books with other likeminded people. The renaissance ...

Hot girls create controversy, especially after trademarking phrases the internet has used for years.

The book community sparked a rally to fight back after one creator announced her new trademark, and it feels like "Cockygate" all over again for many. Allie Rose Co. went to social media on June 3, ...

Woman reading on the grass. While members of the niche internet community known as BookTok (a combination of the words Book and TikTok) often find themselves in lighthearted debates about all things ...