AUSTIN, Texas — The big guy is celebrating a big milestone on Friday. Bevo XV, the Texas Longhorns' beloved mascot, is turning 10 years old, receiving lots of well wishes from fans and groups ...

AUSTIN, Texas — Animal rights organization PETA is pushing to have Texas Longhorns mascot Bevo banned from the Cotton Bowl Classic. On Thursday, the organization sent a letter to the SEC urging ...

But none of those opponents boast the firepower that will visit Austin this weekend for the Bevo Classic, a four-team, ...

In addition to co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns ... and activations at Bevo Blvd. With the agreement, the retailer added that Longhorn student ...