Kith is officially making a name for itself in the world of tennis style. The New York City-based apparel brand reunited with Wilson to create an elevated tennis collection featuring on and off-court ...

Boast, the classic tennis brand founded in 1973, has become the official apparel sponsor of the Garden Cup, which takes place Dec. 4. Boast will be outfitting officials, event staff and ball persons ...

This year's U.S. Open tennis tournament is showcaseing throwback styles in athletic apparel. Wilson's new collection, inspired by 2003 and worn by many players in the tournament, features a minimalist ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Boast reentered the tennis space in 2024. Now the Florida-based ...

NEW YORK (AP) — Tennis apparel sponsorship is a big business. It is also one that, among the top players, is dominated by a small group of industry titans. Brands like Nike, Adidas and Asics provide ...

Tennis apparel is not limited to male tennis players but also caters to youth participants and core tennis players in both upper garments and skirts. Other sports like basketball and cricket also have ...

The tennis brand's investment in its Wilson Sport Professionals line brought timeless tennis styles both on and off court. Wilson is enjoying a fashion revival. The sports equipment manufacturer has ...

The Wimbledon Championships will be played over 14 days from Monday 30 June until Sunday 13 July, which means one thing and one thing only - we'll all want to take up tennis. We all know that watching ...