Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user ...

Has video killed the Super Bowl ad? If ever there were a Super Bowl that needed a bunch of surprising, cool and smartly written commercials, it was Super Bowl LIX. As Philadelphia systematically ...

Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ...

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

For all the talk of social media dominance and short-form content, television advertising still has an oddly persistent hold over us. There’s something about the combination of sound, visuals and ...

Taboola, the publicly traded ad tech company, is partnering with LG's advertising division to bring performance advertising ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...

Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...

Ad-supported TV viewing accounted for 72.9% of overall viewership in the third quarter of 2025, with streaming capturing 46.4 ...

This week, providers and other stakeholders are coming out in force in asking legislators to protect Medicaid. Ahead of an expected vote in the Senate on the "Big Beautiful Bill," the American ...