Add Yahoo as a preferred source to see more of our stories on Google. Starbucks customers will see its rewards program shake up more than a Brown Sugar Shaken Espresso. The global coffee chain ...

Starbucks is revamping its loyalty program and one of the new twists is that you can keep your rewards stars from expiring. The revamped program will launch on March 10 with three free membership ...

Starbucks made some major changes to its long-standing loyalty program last month.

Starbucks Rewards is no longer “a coupon book,” CEO Brian Niccol said. “We had to stop doing all that discounting. This needed to be about engagement.” ...

Starbucks has recently seen a spike in demand after facing weak sales for several financial quarters last year amid changing consumer attitudes toward fast food. To capitalize on the recent surge in ...

Starbucks is making changes to its rewards program, requiring members to spend more to earn some popular freebies. Starting February 13, members will need 100 stars - Starbucks' term for points - to ...

Starbucks customers will see its rewards program shake up more than a Brown Sugar Shaken Espresso. The global coffee chain announced on Jan. 19 that it will reimagine its "Starbucks Rewards loyalty ...

Starbucks is launching a new tiered loyalty program with Green, Gold, and Reserve levels. The new program offers varying benefits based on the number of Stars earned, including different Star earning ...