The chain is expected to copy its successful China playbook of promotions and steep discounts in Malaysia. To commemorate the ...

Starbucks is creating an entirely new position to fix its China problem. For years, the U.S. coffee chain enjoyed success as Chinese consumers, optimistic about China’s economic prospects ...

Big in Japan? The New Starbucks Logo Could Assist Company’s Asian Expansion Psychological research suggests the new look was designed with an eye on China--and beyond.

Starbucks Corp.’s China chair Belinda Wong will retire Jan. 24, leaving the task of reviving the American coffee chain’s growth in one of the most-competitive markets to a new generation of ...

As Starbucks struggles with slumping sales in China, management has been exploring ways to rejuvenate ... understand the company’s operations there. “All indications show me the competitive ...

Starbucks’ arrival in 1999 marked a turning point as China’s nouveau riche began to embrace coffee. The Seattle-based chain has been investing ... By 2021, there were more than 1 million ...

Starbucks China has clarified the introduction of new operational guidelines, which require a purchase for its store visits, is specific to the North American market. "In China, we are focused on ...

For U.S.-based observers, the story ended there. But Luckin restored ... Luckin and Cotti’s gain is Starbucks’ loss. China has been a key growth market for the U.S. coffee chain as Chinese ...

Starbucks is losing ground in the U.S. and facing increased competition in China. Heard on the Street editor Spencer Jakab explains what’s at stake for the company if it doesn’t succeed in China.

Luckin Coffee is already giving Starbucks a run for its money in China. Now, it’s hoping to take the fight for coffee drinkers to a new international market. The Chinese coffee giant opened two ...