The chain is expected to copy its successful China playbook of promotions and steep discounts in Malaysia. To commemorate the ...

Big in Japan? The New Starbucks Logo Could Assist Company’s Asian Expansion Psychological research suggests the new look was designed with an eye on China--and beyond.

As Starbucks struggles with slumping sales in China, management has been exploring ways to rejuvenate ... understand the company’s operations there. “All indications show me the competitive ...

Starbucks China has clarified the introduction of new operational guidelines, which require a purchase for its store visits, is specific to the North American market. "In China, we are focused on ...

The reason: Its core customers in America can no longer be counted on to keep buying so it has to dominate China.

Starbucks is losing ground in the U.S. and facing increased competition in China. Heard on the Street editor Spencer Jakab explains what’s at stake for the company if it doesn’t succeed in China.

Starbucks is ... and expectations in China, where success can be judged by the title on one's business card," the company said in a statement. "Family forums have been held for parents of store ...

Starbucks China is using mobile advertising to encourage users to check-in on the social network Jiepang as part of a holiday-themed promotion. Chinese users who check-in at locations in China can ...

Luckin Coffee is already giving Starbucks a run for its money in China. Now, it’s hoping to take the fight for coffee drinkers to a new international market. The Chinese coffee giant opened two ...