Having a social media presence is nonnegotiable for today’s businesses. It’s a crucial part of the overall marketing strategy, helping brands increase their awareness and generate website traffic.

It’s no secret that social media marketing can help your business build brand awareness, connect directly with your target audience, drive more traffic to your products and services and increase ...

Social media attracts people from all generations and a great social media manager can help you better reach them. Here are some things to look for. Wendy’s, KFC, Oreos and other big-name brands have ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

Social media is one of the most powerful innovations of the last 20 years. While the internet was able to make the world accessible with a click of a button, social media was the tool that connected ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

Parvez said that running such a big account has given her anxiety. Duolingo's viral marketing, known for its edgy green owl mascot, effectively targeted Gen Z. The face behind Duolingo's blockbuster ...

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. Related: Top 10 Social Media ...

Brands know that social media marketing can drive sales, develop customer relationships and build brand awareness. But did you know that your social media manager might have a better perspective on ...

How much does a Digital Marketing & Social Media Manager make in New York, NY? The average salary for a Digital Marketing & Social Media Manager is $97,051 per year nationwide. Ladders estimates are ...

Social media has transformed the business world and opened up new career paths in the social media field. There are more opportunities than ever to explore fresh and exciting careers, and ...