The horror movie 'Heretic' starring Hugh Grant is surprisingly focused on food. Some 'Heretic' screenings are making use of a marketing ploy called Smell-O-Vision. Beck was asked why horror movies ...

Smell-o-vision always seems to be the oldest idea that modern technology hasn't been able to perfect, much less implement. Whether or not it actually adds anything to a narrative, 3D movie technology ...

Smell-O-Vision, or the idea of smelling what’s happening on the TV or movie in front of you, was first introduced in 1939—and got a less-than-enthusiastic reception. The scents were pumped via pipes ...

But, unlike Smell-O-Vision, the brief and unsuccessful attempt to make movies an olfactory experience in the 1960s, Olly produces smells that are not exactly representative of your experience online.

It's time for a Smell-o-Vision special! 𢡄 不 A24 has announced special screenings of Beck & Woods' horror movie Heretic, opening in theaters in November. "Get tickets for truly *scent-sational* advance ...