Learn how to create a flawless soft glam look with my go-to routine, featuring easy steps and beginner-friendly techniques ...

In this video, a quick and easy sparkly eye look is demonstrated that's both subtle and glam. A 5-minute eye look.

Applying makeup doesn’t have to be intimidating, but it often feels that way. If you’re learning through online tutorials, it can be difficult to find someone who matches your desired makeup style, ...

Whether you’re after beginner-friendly tips or can play with shading like a chiaroscuro painter, an easy eye makeup look is one less thing to worry about in a day filled with deadlines and endless ...

The four palettes of eyeshadows have vivid colors, easy blending and long lasting effects. They are ideal in everyday glam or ...

With a business to run and a new baby to take care of, Hailey Bieber may not have time to deal with a giant grab bag of products. Instead, she’s sticking to the basics, and just showed off a quick and ...

One Popsugar editor put “Love Island USA” and cover star Amaya Espinal's makeup to the tear test. Read for her thoughts here.

Get ready for prom night with the best makeup essentials, pro tips, and viral beauty picks to help your look last from first photo to final dance. At just $12, this eyeshadow palette with nine shades ...