When I shop small, I receive a friendly welcome! Guided help at local stores actually makes me buy items and a little for myself. All of these little joys are part of the one-on-one shopping ...

How can smaller retailers leverage the "shop local" movement to cultivate more interest?

"One click at a time, one drive-through at a time, local dollars quietly leave the island," writes Elissa Glickman. "We don’t notice until a storefront goes dark—and then we wonder what happened.