Shawn Casemore helps business owners & sales execs accelerate their sales results. Author of The Unstoppable Sales Machine. Casemore and Co. Not everyone who works in a sales job enjoys selling. I ...
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Sales methodologies
Learn which sales methodologies work best for small businesses. Compare SPIN, Challenger, MEDDIC & more, plus get a 30-day ...
When you think of the sales process what comes to mind? Does it relate to a generic approach to sales or is it a clearly defined process for your business or industry? I have posed this question to ...
Process beats perfection: Following a structured sales process consistently is more valuable than chasing the “perfect” method. Five-stage framework: Plan → Prospect → Impress → Win → Nurture — a ...
We’ve long known (whether we use it or not) about the “sales process.” Virtually every organization has some variant of a sales process with stages we move through and, possibly, critical activities ...
Sales employees are a different breed from most of your company. They’re going to be more outgoing and gregarious than office staff or technicians. This is both expected and good, but brings unique ...
After putting a lot of time, effort, and sweat equity into growing your business, you’re looking to sell. I’ve been involved in a variety of different companies that have sold and it’s not as easy as ...
This week of LinkedIn content wraps up a month of focusing my comments on selling promo. Since I’m writing and recording this at the end of June, I can’t add, “…and it was very well received. Thank ...
In the first part of this two-part series, we discussed the strategic planning a small business might undertake to identify potential buyers, build relationships with relevant professional service ...
Selling an events business is one of the most significant and complex decisions a trade show industry entrepreneur can face, particularly after investing years of passion, creativity, and hard work ...
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