From cult dive watches to everyday icons, Seiko's watches are even better value on sale ...

Is there a brand today making more cool, affordable sports watches than Seiko right now? From the budget SKX-inspired divers and GMTs in the Seiko 5 Sports line and the more everyday-suited SNXS ...

It’s slightly ironic that a brand famous for keeping time would be so eager to reverse it. Last year’s additions to the Seiko 5 Sports lineup revived the beloved SNXS series, albeit with ...

View post: Snowboarder Jeremy Jones Built a Legacy on 2,400-Foot Alaskan Faces. Now He’s Watching His 20-Year-Old Daughter Do the Same Snowboarder Jeremy Jones Built a Legacy on 2,400-Foot Alaskan ...

Rolex and Seiko each have dive watches that are benchmarks in their own right, but they cater to very different priorities. The Submariner represents Swiss-made prestige with a long history in ...

View post: This 2:26 Marathoner Has Run Boston for 36 Consecutive Years. Now His Two Sons Are Joining the Legacy This 2:26 Marathoner Has Run Boston for 36 Consecutive Years. Now His Two Sons Are ...

The limited-edition Seiko and supercars have had a 10-year partnership ...