For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

A lot of ink has been spilled on the question of what will ultimately win: the scientific method, an approach to learning about the world by coming up with theories and testing those theories against ...

As popular mistrust of expert opinion grows, we increasingly encounter the following skeptical argument about science: ...

It sounds fictional, but the “science fiction science” or “sci-fi-sci” method is meant to predict the effects of real upcoming technologies on society before things take a dystopian turn. Researchers ...

Science is under attack. As the new administration moves aggressively toward implementing its policies, the entire field could find itself the victim of decisions by individuals who lack the knowledge ...