Two local event companies are bringing new life to two long-vacant downtown Santa Cruz buildings this holiday season.

EVERYONE IS ON BOARD. SOME ARE CONCERNED ABOUT THE POTENTIAL TRAFFIC AND BUILDING HEIGHTS. TUESDAY NIGHT-THE CITY COUNCIL VOTED UNANIMOUSLY TO REZONE 29 ACRES SOUTH OF LAUREL STREET CALLED THE ...

Contributed photo by Lauren Fein A surfing Santa Claus leads the Santa Cruz Junior Lifeguards up Pacific Avenue Saturday ...

IN FACT, A LOT OF THE LOCAL BUSINESSES I TALKED TO TODAY SAY O'NEILL SURF SHOP IS HERE TODAY... GONE TOMORROW. IN A STATEMENT, THEY TELL ACTION NEWS 8 THAT THEY WILL BE CLOSING THEIR DOWNTOWN STORE TO ...

Afternoon sunlight shined through the canopy of the leaves of London plane trees on Tuesday as a cyclist pedals along Walnut ...

It’s Saturday afternoon and downtown Santa Cruz is wildly alive. Crosswalks and sidewalks are teeming with folks carrying bags filled with retail goodies. A line spills out of the ice cream shop.

The buildings that served as the longstanding homes of the Catalyst nightclub and the Starving Musician in Downtown Santa Cruz may be demolished and replaced with an approximately 80-foot-tall ...

Halloween celebrations in downtown Santa Cruz drew an estimated 15,000 people Friday night, with no major incidents of violence reported, police said. According to the Santa Cruz Police Department, ...

SANTA CRUZ — About 100 elected officials, local leaders, Santa Cruz city staff, housing advocates and curious community members gathered at Pearl Alley in downtown Santa Cruz on a hot and sunny ...

(KRON) – A staple Santa Cruz hamburger joint will flip its last burger on Sunday. Betty’s Burgers has announced the closure of its downtown Santa Cruz location after 15 years of being in business on ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently ...