SANTA CRUZ — Some of the most popular, high-end recreational products in the world are assembled here in Santa Cruz. They are, literally, here one second and gone the next — off the racks and into the ...

The rest of California, if not the entire country, is discovering what many County residents have already learned: e-bike safety is a public-health issue,” writes the ...

ACTION NEWS EIGHT REPORTER áARIANA JASOá HAS MORE... <PETER ODEHNAL // SANTA CRUZ RESIDENT > 00:20 THEY'RE AN AWESOME WAY TO GET AROUND. PEOPLE LOVE THEM 00:23 <LAURA WILLIAMS // SANTA CRUZ RESIDENT> ...

The Santa Cruz County Board of Supervisors voted unanimously to repeal and update a current ordinance to include electric bikes, regulating their use on sidewalks and parks in unincorporated areas.

SANTA CRUZ – The Santa Cruz County Board of Supervisors gave preliminary approval Tuesday to an updated ordinance restricting electronic bikes and scooters from most sidewalks and parks. The move ...

“Dad, can I have a mountain bike for Christmas?” “Sure. We can go down to Wal-Mart or Target and pick something out for you.” “We either have to get it online or go down to Santa Cruz, California.” ...

2007: what a year. The penultimate chapter of the second Bush administration saw the launch of a lot of darkly subversive polemics: M.I.A.’s Kala (featuring “Paper Planes”), Paul Thomas Anderson’s ...

Santa Cruz Bicycles is a name that popped up in the middle of 1994 in Santa Cruz, California. Originally operating out of a small space the size of a standard garage, the first bike, the Tazmon, was a ...

Black Friday Sales are plentiful, and this week is one of the best times of the year to save hundreds (or thousands) of dollars on bikes and gear, with some of the deepest discounts that brands offer.