Elmo, Super Bowl and Roger Federer

Roger Federer Explains On Logo to Elmo in Super Bowl Commercial
In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights. On has rapidly expanded in all directions and is ready for its largest live audience yet.
Roger Federer explains tennis scoring, On logo to Elmo in Super Bowl ad
Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?
“Collab we never saw coming”: Fans react as Roger Federer and Elmo’s latest Super Bowl ad gives their take on the ‘ON’ logo
Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.
Super Bowl 2025 - Elmo and Roger Federer
Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On, the pair clear up the common misconception around On’s logo -- often misread as QC.
Roger Federer participates in a hilarious commercial with Elmo
Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said goodbye to the ATP tour in 2022, although his court appearances had become increasingly sporadic in the two years leading up to his decision to quit.
Roger Federer and Elmo debate alphabet in Super Bowl ad for On
Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating which letters are actually on the sneaker.
‘I played Djokovic, Nadal and Federer as teens – I feared one didn’t have what it took'
Tim Henman faced Roger Federer, Rafael Nadal, and Novak Djokovic in their teenage years - and thought one of them wasn't ...
Roger Federer chooses his toughest rival between Novak Djokovic and Rafael Nadal
Eight-time Wimbledon champion Roger Federer had an incredible rivalry with Novak Djokovic and Rafael Nadal. However, the ...
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Andre Agassi's ex-coach jokes he'll hire Roger Federer to get the job done if Donald Trump & Federal Reserve don't lower interest rates
Andre Agassi's ex-coach Brad Gilbert shared his thoughts on the Feds meeting President Trump this week, with a possible ...
Roger Federer features in hugely expensive Super Bowl ad as tennis icon returns to screens
Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...
The Strategy Behind On’s Tennis Ambassador Lineup
Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...
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Australian Open boys' singles champ Henry Bernet shares idol Roger Federer's message
By winning the Australian Open boys' singles title, the promising Swiss joined Federer, Stan Wawrinka and Martina Hingis on ...
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Roger Federer and wife Mirka turn up the glamor in stylish outfits as they mingle with David Beckham & Thierry Henry at star-studded birthday party
Roger Federer and his wife Mirka stepped out in chic looks for a glamorous evening celebrating the birthday of soccer legend Thierry Henry's longtime partner Andrea Rajacic.
EssentiallySports on MSN15h
Roger Federer-Backed $2B Brand Makes Massive Identity Overhaul After 'Muppet' Elmo’s Sly Jab
Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...