Marta Gaspar is a senior content marketing manager APAC at Remerge. In our previous piece, we touched upon the different reasons why you should run retargeting campaigns along with your UA. And ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

Tiago Vilaverde is head of analytics at Mediasmart. Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app promotion space. It’s ...

In this article, we look at data-driven retargeting strategies that app businesses can employ to improve revenue and retention rates We also discuss the role that user data plays in delivering ...

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent ...

For mobile marketers, retargeting has been and will continue to be a key growth factor and KPI of success. Retargeting improves engagement, fosters relationships, drives monetization, and most ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Choosing the right type of ads is essential to your ...

Consumers face a staggering number of online choices. This reality comes as a burden to e-commerce companies that watch more than 95 percent of visitors leave before making a purchase, despite all the ...