Perhaps you've decided to embark on a marketing research project to answer a specific question; or maybe you're trying to gain focus on an incomplete picture of the market, and you're unsure of next ...

Learn how to write a successful research proposal for postgraduate study. Discover key tips, why proposals matter, and steps to start your research degree ...

Focus groups can be effective research tools for learning new information about your customers, competitors or products, or confirming marketing assumptions you've made before you begin using them to ...

Understand how the UK can position itself in the global network of trade and capital flows. Fundamental research is needed on what to expect from fluctuations in the exchange rate, on the proclivity ...

Research isn’t a cheap endeavour. Each year, 1.6tn US dollars is spent globally on research and development. This is a substantial amount of money, equivalent to 2.6% of GDP. Getting value for money ...