In late April, Yahoo released a gorgeously designed new Weather app for iOS: a minimalist treat of meteorology that CEO Marissa Mayer said represented the second phase of the company’s attempt to ...

Aetna, the venerable health insurance giant based on a Victorian campus in Hartford, Conn., has given itself a makeover it hopes will make it feel young again. The new corporate logo is in a modern, ...

Editor’s note: This article has been updated with additional details throughout. SunTrust’s familiar blue-and-orange logo is being ditched for the purple design of its new company’s brand name, Truist ...

The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows. The study revealed that blue logos invoked ...

The $470 billion-asset company, formed by the $30 billion merger of BB&T and SunTrust Banks, debuted its brand Monday. The purple logo, a blend of the prior banks' burgundy and blue colors, ...

Marco Vito Oddo is a writer, journalist, and amateur game designer. Passionate about superhero comic books, horror films, and indie games, he formally worked as a Senior Writer for Collider. When he's ...