A perceived undervaluation of the share price at Germany's Puma appears to have attracted Asian multi-brand sports firms, sending its stock value up amid takeover rumors.

Puma has no shortage of possible suitors, but its biggest challenge could be how fast can it move on its turnaround ...

If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

From the ‘60s to present day, explore the design and technological innovations that have contributed to the brand's lasting acclaim.

Puma has recruited global pop star Dua Lipa as the newest face of its women’s business. In doing so, the athletic company is returning to the musicians-make-serious-impact-with-consumers formula.

This move comes as part of PUMA’s brand elevation strategy to strengthen its presence globally, delivering a shopping experience that reflects the brand’s innovation, sports performance, and deep ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

German sports brand Puma saw its share price rise over 14% on Thursday morning after a report that China’s Anta Sports is exploring a takeover.

PUMA has opened a 24,000 square foot store on London's Oxford Street. Situated close to Selfridges and Bond Street tube ...

Puma is casting Forever 21’s alleged copying of Rihanna’s collaborative shoe designs as more than an affront to its intellectual property, but a threat to its entire business. The judge said last week ...

Puma is looking to add a bit more glamour to its brand. By Eric Newman, The Associated Press Puma is looking to add a bit more glamour to its brand. The fashion athletic company said that it will open ...