Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

The use of artificial intelligence (AI) is changing many industries at a rapid pace, including marketing. With more and more people using AI tools, entrepreneurs are faced with both exciting ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Experiential tourism has ceased to be a niche market and has become one of the most powerful and profitable marketing ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Brokers First Funding (BFF), a wholesale lender focused on non-agency and Non-QM lending solutions, has appointed Steven ...