After years of being ignored as an effective direct mail format, the postcard finally is center stage. Marketers send postcards touting everything from pizzas to office equipment. It’s also the format ...

The following is an excerpt from the recent Direct Marketing IQ report, “Design & Formats for Boosting Direct Mail Response.” In the world of direct mail, sometimes it feels as if the postcard format ...

Postcards are simple, effective and inexpensive to produce – they also can be sensory, high-tech and engaging, too. Today’s technologies have made it easier and less expensive to do some very exciting ...