The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Amid another turbulent year for the ad industry, plenty of engaging and compelling work was made. Here’s our ten favourite campaigns of the year ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

Since the NBA's spike in popularity years ago, brands have worked with basketball players to help sell their products. From Penny Hardaway's Nike ad back in the 1990s to more recent campaigns, like ...

The best way to get eyes on any product is through ads, and the video game industry is no different. While everything is mass-produced now and instantly accessible, there have been times in video game ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: American Eagle, Sydney Sweeney, Beyoncé, Levi (Tear: Getty Images / Sergey Ryumin) When ...