Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now available as a free, standalone SDK for ...
Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...
The new tool is designed to cut production costs and speed up creative turnaround. A new referral program offers partners up to 20% commission on qualified annual contracts. AdsAdvisor says the update ...
AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a ...
Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...
Twenty-one mobile game companies with a total of at least 3.5 billion downloads wrote a letter to Unity saying its download-based price increase will destabilize the mobile game ecosystem. Azur Games, ...
Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining ...
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