In an effort to promote its environmental credentials in Europe–and how it is removing plastic straws in its branches–McDonald’s has created swimwear in its iconic red and yellow striped design from ...

HOLLY SPRINGS, N.C. (WTVD) -- Summer may be coming to a close but helping the planet is always in season. "We're not just selling a product, we're selling a mission. And we're allowing that customer ...

Forbes contributors publish independent expert analyses and insights. I cover style, beauty, and wellness with an eye for sustainability. Recycled plastic is a step in the right direction, but it ...

Brands throughout the fashion industry are striving to become more eco-friendly, from Everlane’s decision to cut new plastic from its supply chain to Allbirds’ quest to develop more sustainable ...

Jake and Caroline Danehy are surfers, siblings and the co-founders of Fair Harbor clothing, a sustainable swimwear company that appeals to the eco-minded and fashion-conscious alike. The ...

UK performance swimwear brand Maru Swimwear has partnered with global charity Sea Life Trust to donate 100% of profits from the sale of its new Black Pack range to help tackle ocean plastic waste.

If you’re anything like me, you’re anxiously awaiting your first perfect beach day— i.e. the day when it’s finally acceptable to step outside in a swimsuit and nothing else. Everlane anticipated our ...

Save the turtles! There’s no arguing that our modern world has a plastics problem: A stunning 18 billion pounds gets dumped into the ocean each year, wreaking havoc on marine ecosystems. So rather ...

Nothing signals a holiday is in the offing quite like buying a new swimsuit. It’s probably the one item of clothing you’ll wear most from your suitcase, after all. But this summer you can choose a ...

Nothing kills a Instagram-worthy beach moment like some garbage floating in the water, and this brand wants to change that. Fair Harbor creates swimsuits from plastic bottles found in oceans, so you ...

Of course, the owner may dispose of the swimsuit responsibly via a textile bank, but anything made from mixed fibres is unlikely to be made back into fashion. Philippa Grogan, Sustainability ...