In the past, large linear audiences weren’t always addressable, and TV tune-in marketing was more “spray-and-pray” than precise. But TV tune-in, that mainstay of traditional linear promotion, is ...
The most recent season of Bigg Boss OTT, hosted by Salman Khan was viewed by over 10 crore unique viewers and clocked close to 3000 crore minutes of watch time, said JioCinema. The OTT platform ...
Sai Abishek, Head of Factual & Lifestyle Cluster, South Asia, Warner Bros. Discovery told Business Today that in 2024, genres other than history, mythology and crime also stand a chance on OTT ...
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