The beginning of the Great Adpocalypse can be traced back to April 2021, when Apple released its iOS 14.5 update and began enforcing a policy called App Tracking Transparency, which prevents apps like ...

Apple and Google are pushing privacy changes, but a shift in digital tracking is giving some platforms a bigger advertising advantage. Credit...Israel Vargas Supported by By Brian X. Chen and Daisuke ...

Opinions expressed by Entrepreneur contributors are their own. As general manager of global research for Hitwise, an online market research firm, Bill Tancer monitors the daily online behavior of more ...

If you have a website, you’ll know that boosting your rankings in search engine optimization is a continuous struggle with no guaranteed results. You may have also tried search engine marketing where ...

Nielsen released a solution for cross-platform audience measurement that doesn't rely on third-party cookies to track the online activities of consumers and how they respond to advertising. The TV ...

Connecting things can be a bit more complex than it may appear. The Clapper, a sound-activated electrical switch that lets people turn lights on or off by clapping, has been in the market for more ...

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...