OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

Old Spice did a wildly popular ad campaign with actor Isaiah Mustafa, who incidentally was a Seattle Seahawk for a short time. Now there’s a clever parody of that ad for The Sun tabloid newspapers ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. Old Spice adds its own ...

The premise is that Old Spice turns boys into men, and all of sudden these moms have to watch their precious baby boys gallivanting and carrying on with girls. While singing a sorrowful tune, the ...

Oh, you thought your work day was bad? Imagine being the new Disney CEO, Josh D’Amaro, two days into his job, and you have to cancel an entire season of a beloved franchise and torch millions of ...

In one of the largest viral video ad campaigns ever launched, Old Spice is swarming YouTube. The Procter & Gamble Co. brand released more than 180 videos featuring the campaign’s star, ex-football ...