First published in 1985, the New International Version Study Bible launched the modern study Bible movement.Study Bibles—which in addition to the original text include commentary, illustrations ...

The NIV has topped the CBA's bestselling Bible translation list for decades, and continued to sell robustly in 2013. The high numbers of KJV readers confirm the findings of last year's American ...

Zondervan has updated the NIV Bible’s packaging as well. The company hired IDEO, an award-winning design firm, to help. IDEO initiated shop-alongs with consumers and home interviews.