Add Yahoo as a preferred source to see more of our stories on Google. Nike is out to make walking, jogging and running for women a bit easier — and more fun — and is using insights from one of its ...

Add Yahoo as a preferred source to see more of our stories on Google. All products and services featured are independently chosen by editors. However, Footwear News may receive a commission on orders ...

Buying shoes online is a risky business, as it's hard to know if they'll fit once they arrive on your doorstep. Nike is attempting to address that issue, with its app-based and artificial intelligence ...

Thirty years after first introducing the line of performance apparel known as FIT, Nike is launching a successor bolstered by its most advanced technology. FIT ADV marks a new era for Nike apparel not ...

In 1927, Charles Brannock, the son of a local shoe company owner in Syracuse, N.Y., invented the Brannock Device. The steel measurement tool with five scales has been the most effective way in the U.S ...

Nike is launching Nike Fit in its app and in stores this summer. The sneaker maker is trying to tackle the issue it believes far too many shoppers have — wearing the wrong size shoe. BEAVERTON, Ore. — ...

Nike is launching Nike Fit in North America this summer. The technology will allow shoppers to scan their feet from Nike's mobile app to determine their best shoe size for different types of sneakers.

According to Nike, a good portion of us are walking around right now in the wrong size shoes. More than that, a far greater proportion are choosing the incorrect size for different sports activities, ...