Nike Adventure Club will send kids new shoes at regular intervals—but it’s what happens when they grow out of them that Nike hopes will appeal to consumers. Companies know that many parents don’t have ...

Struggling to find Nike sneakers at your neighborhood shoe store? That’s by design. Nike (NKE) wants customers to buy more of its shoes, clothing and gear at Nike (NKE) stores and on Nike (NKE).com ...

Sneaker fanatics who lined up outside stores overnight got their first crack Friday at a new outer-space themed Nike basketball shoe, getting so unruly in some cities that police were called to ...

Nike launched another of its retail-of-the-future experiments Thursday in West Hollywood, opening a concept store that aims to lure the digital shopper with personal services and experiences. And the ...

The fabric looks like pearlescent mosquito netting or a screen door made of snakeskin. As it shimmers in an ever-changing array of pinks, oranges, and greens under the light, I can literally see right ...

“No runner should get injured.” That’s the ultimate goal that Matt Nurse, vice president of Nike’s Sport Research Lab, calls the impetus behind the company’s newest running shoe, the React Infinity ...

Nike has opened a new flagship store in New York City. Called the Nike House of Innovation 000, it spans six floors and 68,000 square feet and is packed with brand-new customer experiences that Nike ...