NIKE, Inc.’s NKE “Win Now” strategy marks a decisive effort to restore growth momentum and reinforce its leadership in the ...

Nike has launched its 'Win Now' strategy to restore momentum in the global athleticwear market, focusing on wholesale partnerships, streamlined product lines, and stronger consumer connections. The ...

Ultimately, the sub-two-hour marathon record doesn't belong to Nike or Adidas. It's the result of an evolution where brands ...

Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...

Nike Inc (NYSE:NKE) is shaking up its leadership structure in a bid to reinvigorate growth, but Wall Street remains cautious. Telsey Advisory Group analyst Cristina Fernandez on Tuesday reiterated a ...

After the London riots that conspired weeks ago, several youth-friendly brands have started to change up some things in their communication and marketing strategies. Levi's and Nike have denied ...

Nike faced backlash over an ad for the Boston Marathon, with runners criticizing the "Walkers tolerated" sign. It has since ...

Nike’s turn away from its performance-led marketing strategy looks like it’s getting the 61-year-old company back on track. The brand’s latest quarterly earnings report showed a mixed financial ...