XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

The ad was the brand’s first Super Bowl spot in nearly 30 years, and it used the moment to highlight women’s sports and those who are—quite literally—changing the game.

Nike ran its first Super Bowl ad in 27 years last week ... they can’t fill stadiums, they can’t be emotional, they can’t take credit. So, girl, get out there and fight the man who wants ...

That Nike ad kinda represented old feminism ... Women can flex, be confident, be emotional, fill stadiums. And win. But what can't they do? Speak. On one subject in particular: protecting ...

The latest iterations of Wieden + Kennedy’s Play New campaign see the brand examine issues such as toxic masculinity and gender equality in sport (and life) Nike made a splash last month with a ...

Nike last aired a Super Bowl ad in 1998, featuring San Antonio Spurs ... or collecting emails—at the expense of broader, emotional storytelling that builds brand awareness and loyalty.

Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its performance apparel. The stars of the slot: women. The 60-second "So Win ...

In total, Nike featured nine female sports stars in the commercial — Clark, Richardson, gymnast Jordan Chiles, USC basketball star Juju Watkins, WNBA star A'ja Wilson, Spanish soccer player Alexia ...

"That Nike ad kinda represented old feminism ... "Women can flex, be confident, be emotional, fill stadiums. And win. But what can’t they do? Speak. On one subject in particular: protecting ...