The latest chapter in the apparent beef between Boston Celtics star Jaylen Brown and Nike just dropped. After Giannis ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The Boston Celtics are in the early stages of their championship defense, but their season has already been filled with drama ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

It became clear early in last night's game between the Detroit Pistons and Milwaukee Bucks that Giannis Antetokounmpo was in ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

On Sunday, Jaylen Brown and the Boston Celtics picked up a 113-107 win over Giannis Antetokounmpo and the Milwaukee Bucks.

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...