Yesterday, toy company Hasbro announced that it was rebranding its popular Mr. Potato Head brand of toys to simply be called "Potato Head" on the packaging. The change was made as a move to become ...

UPDATE: After announcing Potato Head's new gender-neutral moniker earlier on Thursday, Hasbro issued a pun-filled statement on Twitter, clarifying that it's renaming the toy line and not the ...

The century-old toymaker is mining its character and game trove for AI revenue opportunities. Guardrails are key, CEO Chris Cocks says.

"Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr. from the Mr. Potato Head brand name and logo," the toy company says Benjamin VanHoose is the Senior News ...

Don't worry, Mr. and Mrs. Potato Head haven't gone anywhere. (Photo by Michael Kovac/Getty Images for generationOn) It’s not often that Mr. Potato Head manages to make headlines; unless your child is ...

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Hasbro announced that the Mr. Potato Head toy would be getting a rebrand and linked to an article stating that the "Mr." was being dropped from "Mr. Potato Head" so that the toy could "break away from ...

Even Mr. Potato Head finds gender conformity un-apeeling! The classic spud-shaped plastic toy is getting a new, gender-neutral name — just plain Potato Head — with the toymaker Hasbro scrapping the ...