Transit advertising has become one of the most effective and affordable ways for brands to gain massive visibility in busy ...
This year's crop of Super Bowl ads were more “effective” than any other big game spots this decade, according to data from marketing research company System1. System1 employs a “Test Your Ads” ...
NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has named 2024’s most effective TV ads across 17 industries, including Automotive, CPG, Restaurants, and Pharma Rx. These standout ads were ...
Google has broken five of the top 10 most effective TV ads featuring websites YTD, according to Ace Metrix. Its most effective ad, “Dear Sophie,” which promoted Google Chrome by portraying a little ...
Digital advertising is a crowded space, and the modern consumer is constantly pulled in different directions, so it’s no surprise that the industry's overall click-through rate hovers at around a mere ...
In today’s digital-forward business environment, attracting the attention of potential customers is simultaneously easier and more challenging than ever. While social media platforms have become a key ...
With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super Bowl ...
90% of the world’s data to date has been created in the last two years. As online content expands exponentially, vendors and advertisers are trying to determine what the most effective space is for ...
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