In a world where beauty routines can feel more like full-time jobs, a quiet shift is happening. Call it skinimalism, the clean girl aesthetic, or just common sense, but minimalist beauty isn’t just a ...

Minimalist makeup has evolved far beyond simply skipping foundation and calling it a day. In 2025, the less-is-more approach represents a sophisticated philosophy that combines intentional product ...

If you buy something through my links, I may earn a commission. Taking care of your skin and hair has never been easi ...

LA Times Studios may earn commission from purchases made through our links. After the past few years of skipping office commutes and mastering Zoom lighting, many of us have grown used to a pared-down ...

PROVIDENCE, R.I., May 14, 2025 /PRNewswire/ --GRAES, a new skincare brand rooted in science and simplicity, proudly announces the launch of its debut product: Night C.A.P., a multitasking night cream ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. As crowded as the beauty industry is, there are still new ...

Your skin breaks out right before your period, gets oily mid-cycle, and feels dry at random times throughout the month. If you’ve been treating these changes as annoying surprises, you’re missing a ...

Beauty this season is rewriting the rules ... And it’s no longer about layering makeup products but following smart routines, ...