Automotive maker Mercedes-Benz has begun a “comprehensive” review of its global marketing and communications as it merges the two areas to create better global brand consistency. The company will ...

Luxury automotive brand Mercedes-Benz will see its director of creative communications and marketing Natanael Sijanta depart to join the global communication and marketing agency within Omnicom.

Mercedes-Benz USA has appointed Jee-Seop Kim as head of sales and marketing, Mercedes-Benz Vans North America. He succeeds Heike Scheuble, who will retire from Mercedes-Benz on Sept. 2 after more than ...

Mercedes-Benz India on Monday announced a series of leadership changes in its Sales and Marketing function as the luxury carmaker looks to deepen its focus on AI-driven customer experiences, data-led ...

Omnicom's formation of a bespoke agency for Mercedes-Benz is the latest example of how agency holding groups are using their scale to build out specialized agency teams to attract brand clients. The ...

Mercedes-Benz USA Announces Dimitris Psillakis as Head of Marketing and Sales, Mercedes-Benz Cars North America and CEO of MBUSA ATLANTA, Oct. 01, 2020 (GLOBE NEWSWIRE) -- The Daimler Board of ...

Mercedes-Benz at CES unveiled a partnership with Superplastic, a Web3-adjacent entertainment brand that creates virtual characters for social media and associated collectibles like toys and apparel, ...

Mercedes-Benz USA has named Melody Lee chief marketing officer, one of three executive appointments to its U.S. leadership team. Heike Scheuble was appointed managing director, Mercedes-Benz Vans and ...

ATLANTA--(BUSINESS WIRE)--Today, Mercedes-Benz Vans USA announced the appointment of Nicolette Lambrechts to the position of Vice President and Managing Director Sales and Marketing for Mercedes-Benz ...

As luxury consumers become increasingly fragmented, Mercedes-Benz India is shifting its marketing playbook beyond traditional advertising. The automaker is investing in exclusive experiences, ...

ATLANTA--(BUSINESS WIRE)--The Daimler Board of Management has appointed Dimitris Psillakis (53) as Head of Marketing and Sales, Mercedes-Benz Cars North America and CEO of MBUSA, effective January 1, ...