HBO Max’s rebranding to just Max is here, and with it, an overhauled streaming app experience that puts HBO, Warner Bros. and Discovery content under one umbrella, a little over a year after ...

According to the company, the problem with HBO Max was the HBO part. There is an important lesson here, which is that your brand is not what you call your streaming service. Your brand is the way your ...

Today’s a big day for the new Max streaming service. After months of fanfare from execs, the combined HBO Max/Discovery streaming service has launched. But despite all the talk of a better tech ...

When tomorrow arrives and you decide it’s time to find a new show or movie to watch on HBO Max, you may notice something different. For one, the name is dropping the “HBO” and will simply be known as ...

Add Yahoo as a preferred source to see more of our stories on Google. Max, the app formerly known as HBO Max, is getting a new name this summer: HBO Max. Sound familiar? It should. HBO Max was the ...

Warner Bros. Discovery has completed its reversal from Max back to HBO Max today, marking the end of a widely criticized two-year experiment. The streaming service's website and mobile apps now ...

Streaming subscribers are staring at a once unthinkable scenario: Des, Netflix and HBO Max, long treated as rival must-have apps, are suddenly part of the same corporate family. With Netflix moving to ...

HBO Max has about two weeks left to live before Warner Bros. Discovery Red-Weddings it, toppling it from its Iron Throne and replacing the service with Max—just Max, thank you very much—a shorter, but ...

Rolling any new app out to millions of users at a time can be hairy, especially when the app’s been teased for the better part of a year. Today, HBO Max became Max, and lots of people are vocally ...

The HBO experience on Apple TV hasn't always been great, and the new Max app has fallen back on bad habits. HBO Max has been around for a long time, at least by streaming standards. It launched in May ...

On May 23, the Warner Bros. Discovery mega-media company pulled the trigger on its big streaming app upgrade–well, downgrade, really. Yesterday was the launch of the new “Max” app and service, where ...