From Merit Beauty to Trinny London, top beauty companies are shifting their focus to favor more seasoned shoppers ...

The beauty industry has long positioned youth as the ultimate aspiration – but thIs year's most exciting brands are shifting the spotlight onto the more mature consumer.

Add Yahoo as a preferred source to see more of our stories on Google. When Laura Geller shares makeup tips for women over 40, we listen. The longtime makeup artist and cosmetics legend (and owner of ...

Photographed by Julien Martinez Leclerc, styled by Rae Boxer. Hair by Olivier Schawalder, makeup by Peter Philips We may receive a portion of sales if you purchase a product through a link in this ...

Once you master how to apply makeup for older women, you’ll realize that caking your face with products to hide wrinkles, age spots, or fine lines is a thing of the past. Applying makeup on mature ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Celebrity makeup artist Renée Loiz describes it simply as "polished and ...

Add Yahoo as a preferred source to see more of our stories on Google. The longtime makeup artist and cosmetics legend (and owner of her eponymous beauty brand) has made a career of creating products ...