Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...
As men become more comfortable with the idea of using skin care, an increasing number of marketers are introducing them to makeup. Only, they don’t call it “makeup,” and many believe cyberspace is the ...
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Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize
Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...
Walk into any major drugstore or beauty retailer in 2026 and something has fundamentally changed. Men are browsing cosmetics aisles without hesitation, testing foundation shades and comparing ...
A youthful male model rubs moisturizer between his palms. He then applies it to his face, pats on some tinted moisturiser, dots concealer under his eyes and buffs on powder to set. As simple as that, ...
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