Discover Shimano’s big bait fishing system featuring the Tranx 300B reel, Outlier swimbait rods, and Gravitator 220SS glide ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would ...

Plan on hunting dragons? Don’t go into battle without the best snakehead lures, as chosen by Outdoor Life's fishing editor.

Catch big bass all winter long with squarebill crankbaits. Here's how and when to throw these lures for cold water lunkers ...

Because they are so effective, the humble bucktail jig is one of the most popular artificialbaits in the world.

Jerkbait fishing is a highly effective technique for targeting both largemouth and smallmouth bass, as well as spotted bass, ...

Known for its bass fishing boxes, each box is complete with multiple hard baits like jerkbaits and topwater baits, soft plastics, and matching hooks. For anglers wanting to try new techniques ...

Although big minnow imitating lures have been around for over a century, it seems like they really became part of big bass fishing culture in the late 1980s to early 1990s. Since then, there’s ...