LOUISVILLE, Ky. (WDRB) -- The University of Louisville released a hype video for fans ahead of Friday's season opener, complete with an unveiling of the Cardinals' uniform combination for the game.

You could fill the KFC Yum! Center with all the hype surrounding Louisville basketball entering Year 2 of the Pat Kelsey era. The Cardinals aren't wasting any time in trying to justify it. U of L, ...

It’s about that time, folks, Kentucky set to take on Louisville at the KFC Yum! Center on Tuesday — Mark Pope vs. Pat Kelsey Pt. 2. Last year lived up to the hype with emotions and high-level ...

LOUISVILLE, Ky. (WDRB) – The University of Louisville men’s basketball program has been hyping its creative side here in the heat of July, and on Sunday night dropped a short video touting its new ...

Louisville basketball coach Pat Kelsey doesn't like to stray far from what's right in front of him. The sky-high expectations surrounding the Cardinals entering the 2025-26 season, however, are ...

LOUISVILLE, Ky. - Ever since Pat Kelsey was tabbed to be the next head coach of the Louisville men's basketball program, the hype train surrounding the Cardinals has been slowly picking up steam.

They traveled south from Wisconsin, a state known for its rich brewing history to the Bluegrass State for a tour of the famous Kentucky Bourbon Trail. But Krystal and Mark Buhler's mouth-watering ...

The world of college football is preparing to descend on the Derby City on Saturday. Multiple ESPN trucks, loaded with equipment to stage its popular Saturday morning program 'College GameDay' have ...

Sick of the hype that desperate local TV news programs use to try to draw viewers, a station in Louisville, Kentucky, is making a bold promise: If... Louisville TV Station Promises Not To Hype ...

In local television news, one of the most basic ways to appeal to viewers is the constant promise of breaking news. As NPR media correspondent David Folkenflik reports, one station in Louisville, ...