Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and Kennedy Center. The institution was founded in 1964 as a memorial to JFK ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

Honda unveils its first new automotive logo since the 1980s, signaling a major strategic pivot. Discover how this redesign ...

If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to the tiniest logo tweaks, when a change comes there's guaranteed to be some ...