Sports fandom once followed a simple routine: watch the game on television, catch the highlights later, and discuss everything the next day through traditional television broadcasts.

Watching live sports from the comfort of home is part of what makes them so exciting. In fact, 72% of football fans, 70% of basketball fans and 68% of soccer fans in the US prefer to watch games in ...

In the U.S., spending on sports rights in 2025 totaled $30.5 billion (per Ampere figures), with almost two-thirds of that generated by longterm TV deals from major leagues. But the switch is gradually ...