Apple may expand Ultra branding to a foldable iPhone and MacBook Ultra, creating a new premium tier above Pro devices.

Phone 18 Pro is coming this fall, and a report says it will offer “some of the biggest camera hardware upgrades in the lineup ...

The main reason for the Ultra branding is likely similar to the iPhone Ultra: This new MacBook will cost significantly more ...

A shocking iPhone 18 Pro Max discovery reveals Apple’s first-ever variable aperture lens. Major camera updates coming in 2026 ...

A leaker claims Apple is currently embroiled in an internal debate over whether MagSafe should remain a standard iPhone ...

Phone 18 Pro Max keeps the same overall look but grows slightly thicker, taller, and wider; some older cases may still fit.

Apple has had a big success with its Cosmic Orange iPhone 17 Pro. But if you thought that meant it would carry it over to the ...

Apple's 20th anniversary iPhone is shaping up to be a significant design departure, featuring a shallow four-edge micro-curve ...