Louis Vuitton has revealed its latest cologne perfumes collection with the help of multimedia artist Alex Israel. The collection of five colognes is displayed in a miniature fictional Los Angeles ...

FRAGRANT GLOBE-TROTTING: Louis Vuitton master perfumer Jacques Cavallier-Belletrud sat signing books Wednesday evening at the luxury brand’s Saint-Germain-des-Prés boutique in Paris. No matter how ...

On a recent afternoon, Louis Vuitton’s master perfumer Jacques Cavallier Belletrud traveled for the very first time to a Los Angeles institution: Erewhon Market. His friend and creative collaborator, ...

Get ready to take your sense of smell on a global adventure. Imagination was composed by Louis Vuitton’s master perfumer Jacques Cavallier Belletrud, who conceived of the international array of notes ...

Update: Louis Vuitton’s Perfume Atlas, the first book brought to life by the House’s master perfumer Jacques Cavallier-Belletrud, is here. According to its official description, the book “immerses ...

Louis Vuitton’s first and only fragrance launch of the year had to be a special one. So men’s creative director Pharrell Williams and master perfumer Jacques Cavallier Belletrud teamed up to create ...

We used to think making a designer cologne meant little more than combining a pinch of bergamot with some musk and a splash of water, outsourcing the production, and letting the money flow in. But ...

From business developments to noteworthy product launches, there’s always something new happening in the world of design. In this biweekly roundup, AD PRO has everything you need to know. Earlier this ...

NATURAL BEAUTY: Léa Seydoux goes back to nature in the advertising for Louis Vuitton’s new perfume collection, which was photographed by Patrick Demarchelier in South Africa. He shot the French ...