This year we got announcements of new smart glasses, a $9,000 smart purse, and plenty of robots. But on a more practical ...

These 12 new Smart Play-enabled Lego sets will be essential for Pokemon fans of any age -- but the kids will especially love battle mode.

LEGO is launching a SMART Play system that introduces three new interactive pieces: Bricks, Tags, and Minifigures. The technology allows users to add sounds and flashing lights to their LEGO sets. The ...

LEGO is also changing the way we play with bricks. The LEGO Smart Play System comes with SMART Tags and SMART minifigures that activate SMART bricks for responsive play, meaning that your LEGO ...

The LEGO Group revealed a major expansion for its SMART Play System at SXSW London 2026, as it will help bring Pokémon to life in a new way. The company showed off the new lineup of characters from ...

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...

How LEGO embedded sensing, audio, lighting, and wireless technology into a standard 2 × 4 brick without breaking compatibility with existing sets. Why screen-free interaction and position awareness ...

LEGO is releasing its most anticipated builder collection yet, and fans are eagerly waiting to get their hands on the new Star Wars SMART Play Series. New from LEGO are seven Star Wars SMART Play Sets ...

Lego Festival will take over the theme park with five interactive zones: "Music, Creative, Chill Out, Thrill and Play." ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...